01
FINAL PROJECT (LIVE)
NEXT GENERATION TOURISM EXPERIENCE DESIGN
A goal of this live project was to redesign the whole travel business of TigerRoutes.com by considering the people-centric process. So, we conduct in-depth research with all the stakeholders to find their pain points and fill the gap with alternative solutions or strategies.
COMPETITIVE ANALYSIS
KEY TAKEAWAYS
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Most websites redirects to another website for the bookings
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Showing the price of a fixed package doesn‘t confuse the customer
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Last minutes plans have a prominent customer base
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Customization of a plan is not available on most of the website
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Only a very few websites provide flight booking and visa services
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The most website doesn’t provide the profile creating an option for further use
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Great UI attracts customer to spend more time on a website
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Live video or aerial 3D video should be visible on the front while booking
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Tailor-made plans based on weather, city/country and events
USER INTERVIEWS
PERSONA & JOURNEY MAP
TASK FLOWS
& CARD SORTING
INFORMATION ARCHITECTURE
& HI-FI WIREFRAMES